As reported by Everytown for Gun Safety, between August 1 and September 15, there were at least 30 instances of shootings on school grounds, killing five people and wounding 23 in total. That marks the most shootings on campus in a back-to-school season since the organization began keeping records. …
Our children are definitely not alright.
If the future of this world is in the hands of young people, we’re tolerating and even cultivating a society that thrusts unimaginable burdens upon them. …
As the global temperatures rise, extreme precipitation events will drop more water, according to a report by the Intergovernmental Panel for Climate Change. Extreme flooding has become the new normal in many parts of the world. As reported by The New York Times, on October 6, nine to 10 inches…
Last week, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated.
Marketing…
Imagine that you’re designing a large advertising campaign, only this particular project is the most important branding, marketing, media and communications initiative in the history of humankind. How would you go about coordinating a multinational effort to achieve this one critical outcome?
Shift opinion and behaviors — of more than…
Global deaths from the coronavirus pandemic crossed 3 million on April 17, 2021. As reported in the White House press briefing on April 14, more than 122 million Americans have received at least one shot, and more than 75 million Americans are fully vaccinated. …
We are in the midst of a booming age of scientific discovery and innovation. Every day, we read about breakthroughs in climate science, the latest research in medicine to fight global virus outbreaks, solutions to harness and distribute energy efficiently, or ways to prevent food insecurity and water scarcity. Among other social issues and health crises, these research missions are the most critically important initiatives of our lives.
Yet, there is much work to do to build awareness for these causes. We absolutely must communicate the need for funding, government intervention, new public policies and we must do a better job of marketing these compelling and innovative solutions to consumers. One challenge is clear: many nonprofit organizations —…
In an April 6 article in The New York Times about the evangelical resistance to COVID-19 vaccinations, “Stephanie Nana, an evangelical Christian in Edmond, Okla., was cited as refusing to get a vaccine because she believed it contained ‘aborted cell tissue.’ In another instance, Lauri Armstrong, a Bible-believing nutritionist outside…
