PinnedMental Health ACTION Month: Ongoing awareness is needed, but so is action.I have been fortunate to have gone through a debilitating mental health crisis and come out alive. I am fortunate because I lived, but also because the struggle and ongoing recovery has made me a more complete, empathetic person. …Mental Health5 min read
PinnedGun Violence: How Research Data and Marketing Can Help Solve Our Growing ProblemAs reported by Everytown for Gun Safety, between August 1 and September 15, there were at least 30 instances of shootings on school grounds, killing five people and wounding 23 in total. That marks the most shootings on campus in a back-to-school season since the organization began keeping records. …Gun Violence4 min read
Apr 285 Reasons Why the Future Looks BrightBy Dwayne Flinchum We read troubling reports these days about climate change, the war in Ukraine, COVID-19 variants, the increase in violent crime, and our ever-concerning mental health crisis — and for good reason. Our challenges are real, urgent, global and local. …10 min read
Mar 17Our Savage NationAt 6:00 pm last Friday, in Yonkers, NY, a 67-year-old woman of Asian descent was pushing a shopping cart, about to enter her apartment building vestibule. She encountered a man who shouted an anti-Asian, misogynistic slur. She ignored him. But he followed her and as she was unlocking a door…Asian Hate Crimes5 min read
Feb 15A Time of Reckoning, Resilience and Reasoned ActionWe live in a confounding age of conflict in the U.S., an era of dispute over issues that would have traditionally been resolved through reason and logic. …Climate Change7 min read
Dec 15, 2021How Science and Humanity Can Help Our Youth Mental Health CrisisOur children are definitely not alright. If the future of this world is in the hands of young people, we’re tolerating and even cultivating a society that thrusts unimaginable burdens upon them. …Mental Health4 min read
Oct 18, 2021How Science and Marketing Can Avert a Global Climate CrisisAs the global temperatures rise, extreme precipitation events will drop more water, according to a report by the Intergovernmental Panel for Climate Change. Extreme flooding has become the new normal in many parts of the world. As reported by The New York Times, on October 6, nine to 10 inches…Climate Crisis5 min read
Aug 5, 2021Pulling Out the StopsLast week, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing…Marketing4 min read
Jun 2, 2021Marketing for Humanity: An Advertising Campaign to Save the WorldImagine that you’re designing a large advertising campaign, only this particular project is the most important branding, marketing, media and communications initiative in the history of humankind. How would you go about coordinating a multinational effort to achieve this one critical outcome? Shift opinion and behaviors — of more than…Climate Change6 min read
May 10, 2021Fighting Vaccine Skepticism Begins with Public Trust. At This Scale, That Takes a Movement.Global deaths from the coronavirus pandemic crossed 3 million on April 17, 2021. As reported in the White House press briefing on April 14, more than 122 million Americans have received at least one shot, and more than 75 million Americans are fully vaccinated. …Coronavirus3 min read