We are in the midst of a booming age of scientific discovery and innovation. Every day, we read about breakthroughs in climate science, the latest research in medicine to fight global virus outbreaks, solutions to harness and distribute energy efficiently, or ways to prevent food insecurity and water scarcity. Among other social issues and health crises, these research missions are the most critically important initiatives of our lives.

Yet, there is much work to do to build awareness for these causes. We absolutely must communicate the need for funding, government intervention, new public policies and we must do a better job of marketing these compelling and innovative solutions to consumers. One challenge is clear: many nonprofit organizations —…


Dwayne Flinchum, President of ScientificBrands, has led the strategy for brand, marketing and communications engagements on behalf of renowned organizations.

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